Founder and Designer, Joya Mukerjee Logue, wanted to mix bold prints, classic styling and modern function into the joyababy Collection. Much of her inspiration comes from her love of fashion and being a mother of two. The joyababy Collection hints at her ethnic background, including beautiful embroidered Indian elephants that adorn bibs and blankets, coordinating with the joyababy Diaper Clutch.

The joyababy Diaper Clutch has been a must-have baby item for all new moms! Hollywood celebrities including Julia Roberts, Keri Russell, Marcia Cross, Tori Spelling, Halle Berry, Christina Aguilera and Nicole Richie are toting this unique and stylish clutch for diaper duty on the the go! Whether you are out for a stroll in the city or jet setting across the globe, the items in the collection are meant to enhance the style of the parents who spend their days with their lovely baby in tow.

We are looking into ways to give back to those in need around the world. Keep visiting us to find out what children's charities joyababy will be involved with in the near future! We must all remember that the way we look into our children's eyes, is the same way all mothers around the world look into their own children's eyes. We are more similar, than we are different.